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Share Your Holidays

Celebrating community spirit and the power of giving.

For many, the holiday season means gathering with family and friends over festive meals and exchanging gifts. Yet, for some in our community, the holidays highlight the reality of hardship and hunger.

More than 48 million people in the US face food insecurity, unsure if they'll have access to enough nutritious food. Every season, Share Your Holidays unites IncredibleBank, WSAW News Channel 7, and local organizations like The Neighbors' Place, The Salvation Army, and Peyton's Promise. Together, we work to meet the real needs of neighbors across our community.

Every dollar raised goes directly toward feeding families in need across our hometown. Since the program began, Share Your Holidays has raised $1.8 million for our community food pantries and charitable groups. Every contribution makes a real difference. Studies show that food pantries can provide three to four meals for every dollar donated, multiplying the good we can do for local families in need.

Every contribution matters. Your support helps ensure the holidays shine a little brighter for those who need it most. This effort is ambitious, grounded in empathy, and driven by the belief that together, we can do the incredible.

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