IncredibleBank Welcomes Erin Jacobson as Middleton Market Manager

Erin Jacobson Named Market Manager in Middleton

Middleton, WI – August 14, 2026 —

IncredibleBank is pleased to announce Erin Jacobson as Market Manager of its Middleton location. With 25 years of banking experience and a career spanning retail banking, business lending, and cash management, Jacobson brings extensive leadership experience to IncredibleBank’s growing presence in the Madison area.

Jacobson began her banking career as a teller and advanced through roles including personal banker, branch manager, multi-branch leader, business lender, and cash management officer. A graduate of the University of Wisconsin–Madison, she also spent six years working in the banking industry in Santa Monica, California.

Throughout her career, Jacobson has led branches through periods of growth and transition, built service-focused teams, expanded consumer and business relationships, and developed strong partnerships with local businesses and community organizations.

“Erin’s breadth of experience is a tremendous asset to our Middleton team,” said Sergio Nascimento, Market President at IncredibleBank. “She has worked with customers and businesses from nearly every side of banking, and that perspective, combined with her ability to lead strong teams and build meaningful relationships, makes her an ideal person to help grow our presence in the Madison area.”

As Market Manager, Jacobson will lead market strategy, team development, and community engagement for IncredibleBank’s Middleton location. She looks forward to expanding the bank’s presence in the Madison area while supporting a team focused on innovation, collaboration, and exceptional customer service.

“I’m excited to join IncredibleBank and help grow our presence in the Madison area,” said Jacobson. “The opportunity to work with a team that values innovation, collaboration, and strong customer relationships is what drew me to this role. I look forward to getting to know our customers, building new relationships, and becoming even more involved in the community.”

Community involvement has been an important part of Jacobson’s career. She has served on Chamber of Commerce boards, held ambassador roles, and supported several nonprofit organizations throughout her career.

Outside of work, Jacobson enjoys spending time with her husband and their two children, ages 15 and 17. She enjoys being outdoors and boating and can often be found supporting her children at their sporting events.

About IncredibleBank™
IncredibleBank, headquartered in Wausau, Wisconsin, is a full-service community bank offering personal banking, business banking, mortgage lending, and cash management solutions. Recognized nationally as an SBA Preferred Lending Partner and one of the top motorcoach lenders, IncredibleBank combines innovative technology with personalized service to deliver an Incredible Customer Experience^SM. With 17 branch locations across Wisconsin, Michigan’s Upper Peninsula, and Cape Coral, Florida, we help individuals and businesses achieve financial success. Learn more about our checking accounts, loans, and business services at incrediblebank.com.